1st
Expert Partner
We assemble and operate the CRM and GTM stack behind high-growth startups, scale-ups and funds, one system, best-in-class tools, structured for the agentic era.
The all-in-one era is over.
The best GTM teams don't buy a platform. They compose one.
We assemble best-in-class tools instead of forcing all-in-one platforms.
The AI-native CRM
B2B data engine
GTM infrastructure
Lifecycle automation
Outbound engine
AI CLM tool
The Open Source CRM
AI reasoning engine
Automation engine
Phone Call intelligence
AI Sales Assistant
BUILT FOR THE AGENTIC ERA
Structured for humans.
Ready for agents.
AI agents are only as good as the data they can read. We build systems yours can actually use.
Clean data, not a graveyard
Structured objects, real relationships, no dead fields. We turn your CRM into a source of truth your team and your agents can rely on.
Most CRMs rot into a dumping ground. We build the opposite: a clean, structured data model where every record means something, so nothing an agent reads is stale, duplicated or wrong.
Context that stays live. Emails, calls, product usage and enrichment, always in sync, so your team and your agents always work from the same facts.
Pipeline that moves itself. Enrichment, scoring, routing and outreach, wired end to end, so deals keep moving whether you are at your desk or not.
What we deliver
From CRM migration to full Go-To-Market execution and native Attio integrations.
CRM Migrations
From legacy tools to modern, scalable CRM systems
GTM Systems
Design and implement your full revenue engine
App Integrations
Turn disconnected tools into one system
How we build your GTM system
A structured process from audit to full operational autonomy.
Phase 1
Stakeholder workshops, user interviews and goals alignment to understand your revenue motion.
Phase 3
Design the target architecture, automation plan and implementation priorities.
Phase 5
Train teams, deliver playbooks and ensure real adoption across departments.
How Novlini is Transforming GTM strategies for startups and funds
Official partners of Novlini
We don't just use these tools. We're certified on them.
Our team
A lean team of GTM engineers, CRM architects, and automation specialists - built to move fast and build right.
Reviews from our customers
We built it for them. We can build it for you.
FAQs
Clearing doubts and concerns.
What exactly does Novlini do?
We design and build GTM systems for B2B companies - the full stack: CRM architecture, outbound infrastructure, lifecycle automation, and data enrichment. We work with best-in-class tools (Attio, Clay, Customer.io, Lemlist, and others) and connect them into a single, coherent system that reflects how you actually sell. Less patchwork, more leverage.
What does "AI-ready" actually mean for our GTM?
It means your data is structured so AI agents can read it and act on it, not just sit in a dashboard. We build a clean data model, keep context in sync across your tools, and wire automations end to end. So whether a human or an agent picks up a lead, they work from the same facts. Most CRMs aren't built this way. We make yours one that is.
Who do you work with?
Companies that take their GTM seriously - from early-stage startups building their first real CRM to established organizations cleaning up a stack that no longer fits. We've worked across SaaS, healthtech, media, Web3, professional services, and more. The common thread isn't the industry or the stage - it's a team that knows their current setup is a bottleneck and wants it fixed properly.
What tools do you work with?
Attio is our primary CRM of choice - we're the first Elite-tier Attio Expert Partner. Beyond that, we build around it: Clay for enrichment and signal-based prospecting, Customer.io for lifecycle messaging, Lemlist for outbound, Stripe for revenue data, and custom API or automation layers when needed. We're tool-agnostic on the periphery, opinionated at the core.
Can you migrate us from our current CRM?
Yes. We've handled migrations from HubSpot, Salesforce, Pipedrive, Affinity and custom systems. We don't just move your data - we clean and restructure it so the new system is better than what you had, not a replica of it.
How does a project typically work?
Discovery call first - we map your GTM motion, current stack, and gaps. You get a tailored plan within 48 hours. Then we build: CRM setup, integrations, automations, and documentation. Every engagement ends with a structured handover so your team runs it independently. For teams that want ongoing support, we offer a long-term partnership model with dedicated access and quarterly strategy sessions.
How long does it take?
A standard implementation - CRM setup, migration, core integrations - takes 2 to 4 weeks. Complex multi-tool builds or large data migrations run 4 to 8 weeks. We scope this precisely during discovery so timelines are commitments, not estimates.
Why not just hire someone in-house?
A senior RevOps hire costs €60-90k/year minimum, takes 3 months to find, and another 3 to ramp. By then, you've lost 6 months and they're still learning your stack. We’ve worked with 120+ companies across different GTM motions - we know what works, we move fast, and we've seen the edge cases. For most companies, it's a better use of budget until you have the volume to justify a full-time person. And when you do, we've already built the system they'll inherit.
