About AddMaple

AddMaple is a fast-growing SaaS company offering tools to optimize e-commerce performance. With a product-led approach and a strong SEO content engine, most of their inbound traffic comes organically from search.

They needed a CRM that could not only handle this inbound volume, but also structure it for scalable sales operations, without disrupting their existing workflows.

The Challenge

Before working with us, AddMaple had:

• No centralized CRM, only forms and email inboxes

• No automation to qualify or route inbound leads

• No structured pipeline to follow up or analyze lead performance

They needed a solution that was:

• Flexible enough to adapt to their organic inbound strategy

• Automated to reduce manual sorting and follow-up

• Connected to their product and marketing stack

Our Solution

1. Attio CRM Setup

We deployed a tailored Attio setup with:

• Custom object structures to reflect inbound lead data

• Dynamic views for fast triage and prioritization

• Automations to tag, assign, and route leads based on source and behavior

2. SEO to CRM Integration

We connected their marketing forms and content workflows to Attio using:

• Form parsing and webhook triggers for immediate entry

• Email parsing rules for incoming inbound emails

• UTM and source tracking to attribute performance

3. Operational Process Design

To help their team scale, we created:

• Structured pipelines for Inbound, Product Demos, and Onboarding

• Collaboration views between Sales and Product teams

• Daily dashboards to monitor lead flow and response times

Results

• 95% of inbound leads now enter Attio automatically

• Sales team gains visibility into lead quality and velocity

• Addmaple has a scalable system to grow their inbound operations

Why This Matters

If your SaaS business thrives on SEO-driven inbound, having a CRM that structures and activates this traffic is key. AddMaple’s setup shows how Attio can bridge marketing and sales without adding complexity.