About AddMaple
AddMaple is a fast-growing SaaS company offering tools to optimize e-commerce performance. With a product-led approach and a strong SEO content engine, most of their inbound traffic comes organically from search.
They needed a CRM that could not only handle this inbound volume, but also structure it for scalable sales operations, without disrupting their existing workflows.
The Challenge
Before working with us, AddMaple had:
No centralized CRM, only forms and email inboxes
No automation to qualify or route inbound leads
No structured pipeline to follow up or analyze lead performance
They needed a solution that was:
Flexible enough to adapt to their organic inbound strategy
Automated to reduce manual sorting and follow-up
Connected to their product and marketing stack
Our Solution
1. Attio CRM Setup
We deployed a tailored Attio setup with:
Custom object structures to reflect inbound lead data
Dynamic views for fast triage and prioritization
Automations to tag, assign, and route leads based on source and behavior
2. SEO to CRM Integration
We connected their marketing forms and content workflows to Attio using:
Form parsing and webhook triggers for immediate entry
Email parsing rules for incoming inbound emails
UTM and source tracking to attribute performance
3. Operational Process Design
To help their team scale, we created:
Structured pipelines for Inbound, Product Demos, and Onboarding
Collaboration views between Sales and Product teams
Daily dashboards to monitor lead flow and response times
Results
95% of inbound leads now enter Attio automatically
Sales team gains visibility into lead quality and velocity
Addmaple has a scalable system to grow their inbound operations
Why This Matters
If your SaaS business thrives on SEO-driven inbound, having a CRM that structures and activates this traffic is key. AddMaple’s setup shows how Attio can bridge marketing and sales without adding complexity.