About Olyzon 

Olyzon is an innovative media company preparing for a major expansion into the US market. To hit their ambitious growth targets, they needed to move beyond manual spreadsheets and establish a technology stack to power their sales and outreach efforts from day one.

The Challenge

Olyzon's US market entry strategy was being managed entirely from spreadsheets, creating clear business challenges:

• Fragmented and Manual Data: All prospect and deal data was scattered across disconnected files, making it impossible to track the sales pipeline or manage relationships effectively.

• Lack of an Outreach Strategy: The team had no system to systematically identify, engage, and nurture high-potential prospects in the new market.

• Inefficient Processes: Every step of the sales process, from lead sourcing to campaign management, was a manual and time-consuming task.

Our Approach 

We designed and implemented a go-to-market engine using a modern tech stack to automate their entire outbound sales process.

• Methodology: We built a scalable CRM foundation in Attio, then engineered a data-driven outbound machine using Clay for enrichment and Smartlead for outreach.

• The Stack: We integrated Attio, Clay, Smartlead, and Notion to create a single, connected system for GTM and campaign management.

• Data & Automation: The system automatically sources and scores leads based on their ICP, uses AI to generate personalized outreach, and deploys campaigns at scale using an infrastructure of 12 fully warmed-up domains.

The Results 

Olyzon now has a GTM engine that supports its US expansion with a consistent flow of qualified leads.

• A Central Source of Truth: The Attio CRM provides a complete, real-time view of the sales pipeline, eliminating the need for manual spreadsheet tracking.

• Automated Lead Generation: The engine consistently identifies and engages qualified, signal-based leads, creating a predictable pipeline for the sales team.

• A Scalable Foundation for Growth: Olyzon now has a flexible and data-driven GTM architecture that can easily adapt and scale as their business grows.

Why It Matters 

Entering a new market requires a proactive and scalable strategy from the start. If your team is relying on manual processes and spreadsheets to manage growth, you risk losing momentum and missing opportunities. A well-architected GTM engine provides the foundation to engage ideal customers systematically and drive predictable revenue.

Ready to build a GTM engine that drives your market expansion? Book a Free Consultation Call with Us Today -  Link.