About Olyzon

Olyzon is an innovative media company that expanded into the US market with a deliberate, infrastructure-first approach. Rather than figuring out the sales stack after launch, they invested in a robust GTM engine from day one — and then, as the team scaled, went further by building real-time revenue visibility directly on top of their Attio data.

The Challenge

Olyzon came to us in two phases, each with its own problem.

Phase 1 — Entering the US market

The team needed to move beyond manual spreadsheets and establish a technology stack to power sales and outreach from day one. The requirements were precise: a CRM infrastructure that matched the sophistication of their strategy, automated lead generation based on ICP signals, and a system that could engage prospects at scale without sacrificing quality.

Phase 2 — Revenue visibility for the whole company

As the pipeline grew, a new problem emerged. Attio is an excellent CRM — flexible, well-designed, fast. But its native dashboards hit structural limits the moment you try to run daily sales ops on them:

• No cross-attribute charting — you can't put "revenue per rep per quarter" on a single graph

• No custom time windows — "this week vs. last week" for meetings or outbound simply isn't a view you can build natively

• Raw deal revenue is not quarterly revenue — a deal signed mid-campaign needs to be prorated across quarters, and Attio doesn't do that math

• No consolidated team and individual view with drill-down into the underlying deals

The result: the team was staring at the same dashboards every morning without being able to answer basic questions. Who has the most meetings this week? Where do we stand against the Q2 target? Which deals are about to slip? And beyond the operators, the CEO and leadership had no way to access live pipeline data without an Attio seat.

Our Approach

Phase 1 — The GTM engine

We designed and implemented a go-to-market engine using a modern tech stack to automate the entire outbound sales process.

• CRM foundation — We built a scalable pipeline architecture in Attio, structured around Olyzon's ICP and US sales motion.

• Lead enrichment and scoring — We integrated Clay to automatically source and score prospects based on ICP signals, with AI-generated personalized outreach at each step.

• Outreach infrastructure — We connected Smartlead and deployed campaigns across 12 fully warmed-up domains, ensuring deliverability at scale.

• Campaign management — We integrated Notion as the operational layer for campaign tracking and content management, synced with Attio as the source of truth.

Phase 2 — The RevOps dashboard

We built an external web dashboard that reads Attio data live through its REST API. What you see in the dashboard is the exact state of the CRM at that moment — no third-party database, no cache, no sync to maintain.

The architecture has four layers:

• Back-end calculations (n8n) — Before the dashboard touches any data, a workflow automation layer pre-computes the business logic Attio doesn't handle natively. When a deal value or start date is updated in Attio, n8n fires, computes the prorated revenue across quarters, and writes the result back into a dedicated field on the deal. The dashboard just reads it.

• Attio API — Queried live on every page load. Data is fresh by construction.

• Intermediate API routes (Next.js) — Between the raw API and the UI, each route knows exactly what its widget needs and returns only that shape. The dashboard stays fast and never computes anything client-side.

• React UI — Nine independent widgets, each hitting its own endpoint and rendering autonomously.

The nine widgets cover the core RevOps questions every sales leader needs answered daily:

Two routes: a consolidated team view and an individual view per rep. The dashboard is a standalone web app — shareable via a single URL, readable by anyone (CEO, board, finance, investors) without an Attio seat.

On Claude Code: the entire dashboard implementation was built in conversation with Claude Code. It explored the Attio API live to find real attribute slugs and test filter syntax, generated the API routes and React components in parallel, and iterated on layout and date logic by description. We directed the data model and the business rules. Claude Code handled the implementation. What would have taken a small engineering team 2 to 3 weeks shipped in 2 days.

The Results

Olyzon now has a complete GTM and RevOps stack built entirely on Attio.

• A predictable outbound pipeline — The GTM engine consistently identifies and engages qualified, signal-based leads. The sales team has a structured, automated process from ICP sourcing to first reply.

• Live revenue visibility for the whole company — The dashboard gives leadership a real-time view of pipeline, forecast, and activity without requiring an Attio seat. One URL, readable by anyone they choose.

• Business logic that Attio doesn't do natively — Prorated revenue by quarter, weighted forecast, lapsed deal detection, and week-over-week activity comparisons are all computed automatically and updated in real time.

• A foundation that scales — Attio remains the single source of truth. Everything else — enrichment, outreach, dashboarding — is layered on top without duplicating data.

Client Review

"Olyzon worked with Novlini on the integration of our Attio CRM, and the experience was excellent. The team was highly responsive, proactive, and genuinely pleasant to work with. They quickly understood our constraints and delivered a clean, efficient setup that we can actually scale with. Would definitely recommend."

Jules Minvielle, Olyzon

Why It Matters

Most teams treat CRM and reporting as two separate problems. Olyzon solved both in one stack. Attio is the engine. The dashboard is the windshield. By the time the US expansion was in full swing, every stakeholder — from reps to CEO to board — had exactly the visibility they needed, in the format that made sense for them.

Ready to build a GTM and RevOps engine on Attio? Book a discovery call →