About Olyzon 

Olyzon is an innovative media company preparing for a major expansion into the US market. To hit their ambitious growth targets, they needed to move beyond manual spreadsheets and establish a technology stack to power their sales and outreach efforts from day one.

The Challenge

For Olyzon, entering the US market wasn't just about expansion it was about executing a flawless launch strategy with absolute precision.

• Uncompromising Operational Standards: Olyzon approaches every initiative with meticulous attention to detail. They realized that to execute a flawless US launch, they needed a CRM infrastructure that matched the sophistication of their strategy, ensuring perfect data visibility from the start.

• Strategic Market Penetration: The team wasn't looking for a generic outreach. They wanted to ensure their entry into the new market was handled with care, requiring a system that could identify high-potential prospects and engage them with the same quality and professionalism the brand is known for.

• Building the Right Foundation First: Rather than "figuring it out later," Olyzon made the strategic decision to invest in a mature, scalable tech stack before scaling. They wanted to ensure their sales team had a powerful, error-free environment to drive growth from the very first day.

Our Approach 

We designed and implemented a go-to-market engine using a modern tech stack to automate their entire outbound sales process.

• Methodology: We built a scalable CRM foundation in Attio, then engineered a data-driven outbound machine using Clay for enrichment and Smartlead for outreach.

• The Stack: We integrated Attio, Clay, Smartlead, and Notion to create a single, connected system for GTM and campaign management.

• Data & Automation: The system automatically sources and scores leads based on their ICP, uses AI to generate personalized outreach, and deploys campaigns at scale using an infrastructure of 12 fully warmed-up domains.

The Results 

Olyzon now has a GTM engine that supports its US expansion with a consistent flow of qualified leads.

• A Central Source of Truth: The Attio CRM provides a complete, real-time view of the sales pipeline, eliminating the need for manual spreadsheet tracking.

• Automated Lead Generation: The engine consistently identifies and engages qualified, signal-based leads, creating a predictable pipeline for the sales team.

• A Scalable Foundation for Growth: Olyzon now has a flexible and data-driven GTM architecture that can easily adapt and scale as their business grows.

Why It Matters 

Entering a new market is a high-stakes endeavor that requires a proactive strategy. By investing in a robust GTM engine from day one, Olyzon ensured they weren't just "trying out" the US market they were attacking it with a scalable, professional infrastructure designed for excellence.

Ready to build a GTM engine that drives your market expansion? Book a Free Consultation Call with Us Today -  Link.