About Vocca
Vocca is a technology company serving medical and healthcare practitioners in France. With new sales reps set to join, they had an urgent need for a scalable lead generation process, but had no proper outbound system integrated with their Attio CRM.
The Challenge
Vocca's Head of Sales felt "blocked" by their Attio CRM's perceived lack of integrations, especially with their outbound tool, Lemlist. This created clear business challenges:
No Structured Outbound Process: The entire process of identifying, sourcing, enriching, and engaging prospects was manual and undefined.
Integration Gridlock: The lack of a connection between Lemlist and Attio meant there was no single source of truth, creating a risk of data silos.
Impending Growth Pressure: With a new sales team starting, they had no scalable way to fill the pipeline and ensure new reps could be productive from day one.
Our Approach
We designed and built an end-to-end outbound engine that connected Attio, Clay, and Lemlist into a seamless, automated workflow.
Methodology: The "magic" of the solution was scraping and structuring their entire addressable market in France. We defined their Ideal Customer Profile (ICP) and built a powerful data processing engine in Clay to source, enrich, and score leads.
The Stack: We integrated Attio, Clay, and Lemlist to create a single, connected GTM system.
Data & Automation: We established a robust connection that syncs all campaign activities from Lemlist back to Attio, creating new deals and tasks for interested leads automatically.
The Results
The project delivered a fully automated lead engine, providing Vocca with a predictable pipeline and a strong foundation for their new sales team.
Exhaustive Market Mapping: The new engine has sourced and structured an addressable market of over 80,000 potential leads from two different sources.
A Fully Automated Lead Engine: A consistent flow of scored, enriched, and personalized leads are now automatically engaged through Lemlist.
A True Single Source of Truth: The robust connection between their outreach tool and CRM positions Attio as the central hub for all sales activity and reporting.
Why It Matters
For a company preparing to scale its sales team, a manual or disconnected outbound process is a major liability. By building an automated engine that can precisely map an entire addressable market, a business can create a predictable, scalable pipeline that empowers new hires to be effective from day one.
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