About Jellysmack
Jellysmack is a leading global media-tech company helping video creators scale across platforms. With operations spanning multiple countries and over 500 CRM users, they are a high-velocity organization that requires tools capable of keeping pace with their rapid content production and creator growth cycles.
The Challenge
As Jellysmack continued its rapid global expansion, leadership sought to evolve their technology stack to better support their agile, data-driven culture.
Moving to a Best-of-Breed Architecture: While their legacy Salesforce instance had served as a central hub, the team identified an opportunity to unbundle their stack. Rather than relying on a single monolith for everything from sales to ticketing, they wanted to deploy specialized, best-in-class tools for each function to maximize performance.
Regaining Operational Agility: In a fast-moving industry, the ability to iterate on workflows quickly is a competitive advantage. The team sought a CRM that they could own, customize, and adapt internally in real-time, without relying on external developers or complex change management processes.
Unifying Global Workflows: With teams distributed across the globe, Jellysmack needed a system that could enforce standardized processes while remaining intuitive enough to drive high adoption across diverse regions and departments.
Our Approach
We conducted a full audit of their CRM usage and re-architected their entire GTM stack, placing Attio at the core and integrating best-in-class tools for specific functions.
Methodology: We managed the end-to-end migration from Salesforce to a custom Attio setup in four weeks, including building all pipelines, fields, workflows, and access controls for their global team.
The Stack: We redesigned their stack to be modular, migrating from Salesforce to Attio (CRM core) and integrating specialized tools like Slack & Intercom (ticketing), Segment (data sync), and Mixpanel (analytics).
Data & Automation: We used API-driven integrations to connect key tools, including Supabase for enriched internal data and Lemlist for automated outbound prospecting.
The Results
The new modular Attio stack provided a scalable and intuitive foundation that was rapidly adopted by the entire organization.
Rapid Global Adoption: All 500+ users were successfully onboarded within days of the launch.
Full Internal Ownership: The new lean CRM is now fully maintained by the internal team with zero admin overhead, enabling them to adapt the system as their GTM needs evolve.
A True Single Source of Truth: Attio is now the definitive source of truth for all commercial data, with custom lead-gen pipelines actively driving growth.
Why It Matters
For a global team struggling with an over-complicated, legacy CRM, a fast migration to a modern, modular stack is possible. It allows a business to build a smarter, more scalable foundation that empowers internal teams and adapts to their needs, rather than forcing them into rigid workflows.
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