About Jellysmack
Jellysmack is a leading global media-tech company helping video creators scale across platforms. With operations in multiple countries and 500+ CRM users, they needed a more flexible, scalable solution than their legacy Salesforce setup.
The Challenge
Jellysmack's Salesforce environment had become a roadblock to growth. It was overly complex, slow to iterate, and misaligned with their modern GTM workflows.
A Bloated and Inflexible System: Salesforce was being stretched beyond its core purpose and used for non-CRM tasks like ticketing, creating significant overhead.
Lack of Internal Ownership: The system's complexity meant that any changes required external developers, preventing the internal teams from owning and adapting their own tool.
Inefficient and Siloed Workflows: The rigid structure created inefficiencies and made it difficult to build custom lead generation pipelines to drive new growth.
Our Approach
We conducted a full audit of their CRM usage and re-architected their entire GTM stack, placing Attio at the core and integrating best-in-class tools for specific functions.
Methodology: We managed the end-to-end migration from Salesforce to a custom Attio setup in four weeks, including building all pipelines, fields, workflows, and access controls for their global team.
The Stack: We redesigned their stack to be modular, migrating from Salesforce to Attio (CRM core) and integrating specialized tools like Slack & Intercom (ticketing), Segment (data sync), and Mixpanel (analytics).
Data & Automation: We used API-driven integrations to connect key tools, including Supabase for enriched internal data and Lemlist for automated outbound prospecting.
The Results
The new modular Attio stack provided a scalable and intuitive foundation that was rapidly adopted by the entire organization.
Rapid Global Adoption: All 500+ users were successfully onboarded within days of the launch.
Full Internal Ownership: The new lean CRM is now fully maintained by the internal team with zero admin overhead, enabling them to adapt the system as their GTM needs evolve.
A True Single Source of Truth: Attio is now the definitive source of truth for all commercial data, with custom lead-gen pipelines actively driving growth.
Why It Matters
For a global team struggling with an over-complicated, legacy CRM, a fast migration to a modern, modular stack is possible. It allows a business to build a smarter, more scalable foundation that empowers internal teams and adapts to their needs, rather than forcing them into rigid workflows.
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