What is Pronto?
Pronto is a lead intelligence platform that detects high-intent signals in real time — new hires, promotions, company growth, job changes — and turns them into sales triggers. It sources and qualifies prospects based on behavioral signals rather than static filters, then pushes them directly into your CRM or outreach sequences.
Pronto's positioning: your sales team should be the first to reach a new Head of Data the week they start, not three months later when a competitor already has a relationship.
Why signal-based prospecting works
A new hire spends roughly 70% of their budget within the first three months. A promoted executive is evaluating the tools they inherit. A team that just doubled its sales headcount is actively building its stack.
These are the highest-conversion prospecting moments available — and they are invisible to teams that only use static lists or periodic database exports. Pronto surfaces them in real time.
What Pronto monitors
New hires in target roles (Head of Sales, VP of Marketing, CTO, etc.)
Internal promotions and role changes
Company headcount growth signals
Champion moves — past customers or champions who change companies
CRM re-engagement — contacts in your database who change roles
How novlini uses Pronto
We configure Pronto as the intent signal layer in outbound stacks where timing matters. The workflow: Pronto detects the signal, enriches the contact, pushes it to Attio as a new deal or prospect record, and triggers a Lemlist sequence automatically.
Compared to Clay for "Find People" workflows, Pronto is faster and more automated for signal-based sourcing at scale. We use both, depending on the use case.
Book a discovery call to add intent signals to your outbound motion.