What is Leadbay?

Leadbay is an AI lead scoring and prospecting platform backed by Y Combinator (F25 batch). It operates as a "pre-CRM" layer — analyzing your existing CRM data, market signals, and historical sales patterns to predict which leads are most likely to buy, before they land in your pipeline.

Unlike in-CRM scoring systems that only analyze internal data, Leadbay enriches your accounts with proprietary external data and predicts conversion likelihood across your entire addressable market.

What makes Leadbay different

Most lead scoring tools work on the accounts already in your CRM. Leadbay works on the market. It discovers and qualifies SMB leads that your team has not found yet, ranked by predicted purchase probability.

The platform learns from your wins and losses over time — fed back through CRM data, ERP exports, or CSV uploads — and continuously refines its model to match what actually converts in your specific market.

What Leadbay does in practice

Predictive lead discovery

Leadbay surfaces new accounts in your target market ranked by likelihood to buy. These are not bulk lead lists. They are prioritized prospects that match the pattern of your best customers — identified by a model trained on your actual pipeline data.

CRM enrichment and scoring

Leadbay automatically cleans and enriches your Attio workspace or other CRM: deduplication, data standardization, missing field completion, and score assignment across active, dormant, and inbound records.

Sales team prioritization

Every contact and account in your CRM gets a score. Reps stop guessing who to call and work a ranked list instead. The highest-potential accounts get attention first.

How novlini uses Leadbay

We implement Leadbay for clients in SMB-focused B2B markets where contact data is fragmented and intent signals from LinkedIn or Clay are limited. Leadbay's model is particularly strong in traditional sectors where digital footprint is sparse.

Book a discovery call to see Leadbay in the context of your ICP.