What is Clay?

Clay is a GTM data and workflow platform that gives sales and marketing teams access to 150+ data providers in one place. It combines enrichment, AI research, intent signals, and automation into a single spreadsheet-like interface — so teams can build highly personalized outbound campaigns without an engineering team.

Trusted by 300,000+ GTM teams, Clay is the orchestration layer that connects your data sources to your CRM, your sequencer, and any tool in your stack.

What we build with Clay

As a Clay Solutions Partner, Novlini designs and implements Clay workflows tailored to your GTM motion — from basic enrichment to fully automated, signal-based outreach.

Lead enrichment workflows — We set up waterfall enrichment using 150+ providers to maximize data coverage on emails, phone numbers, firmographics, and more.

AI research with Claygent — We build custom AI agents that research accounts, scrape public data, and generate personalized insights at scale — automatically.

Intent-based outbound flows — We configure trigger workflows that fire when a prospect changes jobs, visits your website, or mentions a competitor, so your team reaches out at exactly the right moment.

CRM enrichment & maintenance — We sync Clay with your HubSpot or Salesforce to keep records clean, scored, and up to date on a recurring basis.

Inbound lead routing — We build Clay workflows that enrich, score, and route inbound leads automatically — reducing response time and increasing conversion.

Why it matters for your GTM stack

Clay sits at the intersection of data and action. A well-built Clay workflow means your team stops doing manual research and starts running smarter, more targeted campaigns — without adding headcount.

Book a strategy call to see how we can build your Clay workflows.