What is Cargo?

Cargo is a GTM automation and revenue operations platform that connects your CRM, data sources, and outreach tools into orchestrated workflows. It handles ICP modeling, account scoring, lookalike list generation, lead routing, and CRM enrichment — all from a single environment that can be operated via API, workflow builder, or increasingly, through natural language via Claude Code.

Cargo positions itself as the infrastructure layer for teams that want to operate their entire GTM stack programmatically — without rebuilding integration logic in multiple tools.

What Cargo does in a modern GTM stack

ICP modeling and account scoring

Cargo analyzes your best-fit customers and generates lookalike account lists from external data providers. It scores accounts based on fit, intent signals, and engagement data — giving revenue teams a ranked priority list rather than a flat prospect database.

Automated CRM enrichment

Cargo connects to third-party data providers and keeps your CRM records current: company data, contact info, technographics, and firmographics updated continuously without manual work or periodic CSV imports.

Lead routing

Cargo routes leads to the right rep automatically based on territory, account ownership, capacity, or deal fit rules. No more routing spreadsheets or manual assignment in CRM views.

Revenue workflow orchestration

Cargo detects stalled deals, churn signals, and expansion opportunities — then triggers the right action: rep notification, sequence enrollment, or CRM stage update — without manual monitoring.

How novlini uses Cargo

We use Cargo for clients building advanced GTM automation — particularly those with complex routing logic, multi-source enrichment needs, or a desire to operate their GTM stack via API rather than manual configuration. Cargo pairs well with Attio as the CRM layer and Clay for enrichment workflows that require more granular control.

Book a discovery call to explore revenue workflow automation.