What is Apollo.io?

Apollo.io is an AI sales platform that combines a 275M+ contact database, outreach automation, and sales intelligence into a single tool. It replaces the need for separate data providers, sequencing tools, dialers, and enrichment services — giving sales teams everything they need to build pipeline and close deals faster.

Used by 500,000+ companies worldwide, Apollo is built for modern GTM teams who want to prospect smarter, not harder.

What we implement with Apollo.io

As an Apollo Expert Partner, Novlini helps you configure Apollo from the ground up — so your team gets value from day one instead of spending weeks figuring it out.

ICP & list building — We set up search filters, buying signals, and saved searches to build highly targeted prospect lists that match your ideal customer profile.

Sequence setup — We design and build automated outreach sequences (email, LinkedIn, calls) with the right steps, delays, and messaging frameworks to generate replies.

Data enrichment — We configure Apollo's enrichment workflows to keep your CRM clean and your contact records complete and up to date.

CRM integration — We connect Apollo to your HubSpot or Salesforce so every prospect interaction syncs to your pipeline automatically.

Team & workspace setup — We configure permissions, mailboxes, sending limits, and deliverability settings so your team can hit the ground running safely.

Why it matters for your GTM stack

Apollo sits at the top of your outbound funnel. A well-configured Apollo setup means your reps spend less time on research and manual tasks, and more time having conversations with qualified prospects.

Book a strategy call to see how we can set up Apollo for your team.