Overview
Attio is your CRM, the command center for your sales and customer success strategy. Vayne is a competitive intelligence platform that automatically tracks your competitors' digital footprint from new feature launches and pricing changes to key customer wins. A proper integration arms your GTM teams with these live insights directly within the Attio records of the accounts they manage.
The challenge is that competitive intelligence often lives in static reports or email digests, disconnected from the daily workflows in your CRM. This makes the information difficult to act on in the moment it matters most. The solution is a direct integration that pushes relevant competitor alerts from Vayne into the specific Attio records they impact, turning insights into immediate, actionable sales strategies.
Our Approach
Novlini builds a real-time pipeline that translates competitive signals from Vayne into actionable data points and automated workflows in Attio.
Enrich Accounts with Competitor Data: When Vayne detects that one of your target accounts is using a competitor's product, automatically update a "Competitor Presence" field on that account's record in Attio, arming your reps with crucial context.
Log Competitor Activity on Deals: Create a live feed of competitor activity relevant to your open pipeline. When Vayne flags a competitor's new feature launch, log this as an activity on all deals where that competitor is a factor.
Trigger Proactive Sales Alerts: Create automated alerts for your sales team. If Vayne detects that a competitor has just won a deal with a prospect you're actively pursuing, automatically create a high-priority task for the account owner in Attio to reassess the strategy.
Build Competitive Dashboards in Your CRM: Use the synced data to build dashboards in Attio that track your win/loss rate against specific competitors, identify which competitive tactics are most effective, and measure your competitive standing over time.
Proven Results
This integration is a must-have for any company operating in a highly competitive market. It transforms competitive intelligence from a reactive, analytical function into a proactive, real-time sales weapon, giving reps the timely information they need to outmaneuver the competition and win more deals.