About Trendly

Trendly operates at the heart of the creator economy, managing complex partnerships with creators who have multiple channels, each governed by intricate contracts. Their biggest complaint was managing this complexity in Excel, and they needed a structured system to track performance and revenue accurately.

The Challenge 

Trendly had no CRM. All sales and contract data was fragmented across various spreadsheets, creating significant operational challenges:

• No Central Source of Truth: Data was siloed and inconsistent, making it impossible to get a clear, unified view of creator relationships or contract terms.

• Complex Contract Structures: A single creator could have multiple contracts with different end dates and revenue shares. Tracking this manually in Excel was inefficient and highly prone to error.

• Lack of Scalability: The spreadsheet-based system was unmanageable and hindered their ability to scale operations and report on performance accurately.

Our Approach 

We designed and built a new Attio workspace from the ground up, architecting it to serve as the central hub for all creator and revenue data.

• Methodology: The best solution was to build a system that acted as a contract management tool. We engineered two custom objects, Contracts and Channels, and linked them to Attio's native objects to perfectly mirror Trendly's unique business logic.

• The Stack: We connected Attio to BigQuery using Airbyte to establish a single source of truth for all revenue data.

• Data & Automation: The hardest problem we solved was the "data product" challenge of linking multiple channels to multiple contracts. We implemented a "master record" system that automatically aggregates key data from sub-contracts, providing an at-a-glance view of the entire creator agreement.

The Results 

The new custom-built Attio workspace has enabled Trendly to manage their complex operations with clarity and has had a direct impact on their growth.

• Improved Business Growth: Since implementing the new system, the company's growth is much better.

• Streamlined Contract Management: The custom object architecture and master record system have eliminated hours of manual work and reduced data errors.

• Reliable Revenue Reporting: The automated integration with BigQuery provides a trustworthy, up-to-date data source for all financial analysis and strategic planning.

Why It Matters 

For businesses with unique and complex operational models, like those in the creator economy, standard CRMs often fall short. Building a custom system on a flexible platform like Attio allows a company to create a perfect-fit solution that eliminates manual work, reduces errors, and provides the scalable foundation needed for growth.

Ready to build a system that matches your unique business process? Book a Free Consultation Call with Us Today - Link.