About Trendly

Trendly operates at the cutting edge of the creator economy, managing strategic partnerships with the world's top digital talent. Their business model is highly sophisticated, managing creators who operate across multiple platforms, each governed by intricate, bespoke contract structures.

The Challenge 

Trendly’s unique strength lies in its ability to manage complex, multi-faceted creator relationships. However, their ambition had outgrown the capabilities of standard tooling.

• Mastering the Contract Matrix: A single creator relationship is a web of variables multiple channels, varying revenue shares, and distinct renewal dates. Trendly needed a system that could handle this "one-to-many" complexity effortlessly, ensuring no detail was ever lost in the noise.

• From Silos to Strategy: With data dispersed across different files, leadership lacked a holistic view of their portfolio's performance. They sought a centralized "Command Center" that would allow them to visualize the entire health of a creator partnership in a single glance.

• Ensuring Financial Integrity: As the agency scaled, relying on manual calculations for revenue became a risk. Trendly wanted to invest in a robust data infrastructure that guaranteed absolute accuracy in their financial reporting, giving them the confidence to forecast and plan aggressively.

Our Approach 

We designed and built a new Attio workspace from the ground up, architecting it to serve as the central hub for all creator and revenue data.

• Methodology: The best solution was to build a system that acted as a contract management tool. We engineered two custom objects, Contracts and Channels, and linked them to Attio's native objects to perfectly mirror Trendly's unique business logic.

• The Stack: We connected Attio to BigQuery using Airbyte to establish a single source of truth for all revenue data.

• Data & Automation: The hardest problem we solved was the "data product" challenge of linking multiple channels to multiple contracts. We implemented a "master record" system that automatically aggregates key data from sub-contracts, providing an at-a-glance view of the entire creator agreement.

The Results 

The new custom-built Attio workspace has enabled Trendly to manage their complex operations with clarity and has had a direct impact on their growth.

• Improved Business Growth: Since implementing the new system, the company's growth is much better.

• Streamlined Contract Management: The custom object architecture and master record system have eliminated hours of manual work and reduced data errors.

• Reliable Revenue Reporting: The automated integration with BigQuery provides a trustworthy, up-to-date data source for all financial analysis and strategic planning.

Why It Matters 

For businesses with unique and complex operational models, like those in the creator economy, standard CRMs often fall short. Building a custom system on a flexible platform like Attio allows a company to create a perfect-fit solution that eliminates manual work, reduces errors, and provides the scalable foundation needed for growth.

Ready to build a system that matches your unique business process? Book a Free Consultation Call with Us Today - Link.