Overview
Attio is your CRM, the single source of truth for your sales pipeline and customer data. Reply.io is your multi-channel sales engagement platform for automating outreach across email, calls, and social media. A proper integration creates a seamless command center where your CRM automatically fuels your outreach sequences, and every single engagement is tracked back in your CRM.
The common challenge is the disconnect between these two critical systems. Sales reps waste time manually exporting lists to Reply.io, and the valuable engagement data opens, clicks, replies, and call outcomes never makes it back to the Attio record. This leaves your CRM out-of-date and your reporting inaccurate. The solution is a direct, bi-directional API integration that syncs data in real-time.
Our Approach
Novlini builds a direct API bridge that creates a reliable, two-way command center between your Attio CRM and your Reply.io sales engagement platform.
True Real-time Sync: This is not a delayed workflow. When a prospect replies to an email or answers a call, that event is logged in Attio instantly, preventing reps from sending awkward follow-ups to leads who have already responded.
Automated Sequence Enrollment: Stop exporting lists forever. Automatically add contacts to the correct Reply.io sequence the moment their status changes or they are added to a specific list in Attio, ensuring immediate outreach.
Complete Multi-Channel Engagement History: Sync every email open, click, reply, call log, and completed task from Reply.io back to the Attio activity feed. This gives your entire team a 360-degree view of all prospect interactions.
Data You Can Trust: We use smart field mapping and error handling to prevent messy or duplicate data. This ensures your sales activity and campaign reports in Attio are always clean, consistent, and accurate.
Proven Results
This is an essential integration for any modern, multi-channel sales team. It eliminates hours of manual data entry, dramatically improves lead response time, and provides full confidence in sales reporting. It turns your CRM into the active command center for your entire revenue engine.