Overview
Attio is your CRM, serving as the single source of truth for your customer data. PostHog is your all-in-one, open-source product analytics platform, capturing every user interaction within your product. A powerful integration connects these two systems, enriching your CRM records with live product usage data to supercharge your GTM teams.
The common problem is that the valuable behavioral data in PostHog is disconnected from the teams who manage customer relationships in Attio. Your sales team can't see which trial users are most active, and your success team can't spot customers who are at risk of churning. The solution is a direct integration that pipes key product signals from PostHog directly into Attio.
Our Approach
Novlini builds a data pipeline to sync key user events, cohorts, and properties from PostHog to your contact and company records in Attio.
Identify Product-Qualified Leads (PQLs): Define a PQL cohort in PostHog based on specific actions (e.g., user created 5 dashboards). When a user meets this threshold, we automatically update their status in Attio and notify a sales rep to reach out.
Sync Key Usage Metrics: Provide at-a-glance context for your teams. We sync important user properties from PostHog like "Last Seen," "Feature Flags Enabled," or a custom "Health Score" directly to dedicated fields on the Attio record.
Create Proactive Churn-Risk Alerts: Get ahead of customer churn. When a user enters a "Low Engagement" cohort in PostHog, trigger an automation in Attio that creates a task for their Customer Success Manager to connect.
Provide Full Context for GTM Teams: Give your sales and success teams the information they need to be effective. Before a meeting, they can look at the Attio record to see a summary of the user's recent product activity, feature usage, and engagement level.
Proven Results
This is a must-have integration for any Product-Led Growth (PLG) or modern SaaS company. It breaks down the silos between product, sales, and success, empowering your GTM teams to identify the best sales opportunities, proactively reduce churn, and have much more effective customer conversations.