About ParqHQ 

ParqHQ is a scaling company that automates the complex certification process for drugs and food. Already using Attio, their go-to-market process was still spread across multiple platforms like LinkedIn, Apollo, and Google Sheets, and they needed expert help to build a centralized and automated GTM engine.

The Challenge 

Although ParqHQ was on Attio, their GTM process remained fragmented, which created inefficiencies and made it difficult to scale a repeatable sales motion.

• Disconnected Tools: The team was manually switching between tools for prospecting, enrichment, and tracking, with no single source of truth for their sales activities.

• Manual Bottlenecks: Key pre-sales and post-sales activities, such as contact enrichment, call preparation, and contract drafting, were entirely manual.

• Undefined Process: Before automation could be effective, they first needed to define a structured, repeatable sales process that could be built upon as their strategy evolved.

Our Approach 

We designed and built a foundational GTM engine that integrated their key tools and streamlined their workflow from lead sourcing to contract signature.

• Methodology: The magic of the solution was building a direct Attio-to-Apollo integration. We also implemented AI-powered sales preparation and engineered an automated deal and contract flow.

• The Stack: We built a direct integration between Attio and Apollo, and connected workflows to Google Drive and Slack.

• Data & Automation: The solution allows the team to automatically fetch and enrich contacts from Apollo, generate AI-powered company summaries for call prep, and create templated contracts in Google Drive with a single click.

The Results 

The project delivered a centralized and automated foundation for ParqHQ's go-to-market motion.

• A Central Source of Truth: The delivered system provides a single platform for all sales activities, from prospecting with Apollo to contract generation in Google Drive.

• A Framework for Efficiency: The automations for lead enrichment, call prep, and contract creation provide the tools to reduce manual work.

• A Blueprint for Automation: The project provided a clear blueprint for how to structure and automate a complex sales process within Attio.

Why It Matters 

For a scaling business, a fragmented GTM process managed across multiple tools is not a sustainable strategy. Building a centralized and automated engine in a CRM provides the foundational structure needed to scale a repeatable sales motion and empower the team to focus on strategy rather than manual tasks.

Ready to turn your CRM into a foundational GTM engine? Book a Free Consultation Call with Us Today - Link.