About Glyf 

Glyf is an innovative design-tech company building the next generation of creative tools. Their growth strategy is rooted in community, driven by high-touch engagement with designers on platforms like LinkedIn. As they scaled, they needed a system that could manage these relationships with the same creativity and precision as their software.

The Challenge 

Glyf’s early success was fueled by agility, but as their user base grew, their operational needs evolved.

• Structuring for Scale: Managing a rapidly growing community of freelancers and studios in a spreadsheet was no longer efficient. The team needed a dynamic environment where they could track interactions, visualize deal velocity, and segment their audience without getting lost in rows and columns.

• Accelerating LinkedIn Prospecting: LinkedIn is the heartbeat of their outreach. The team wanted to eliminate the friction of manual data entry, allowing them to capture high-potential leads directly from the platform and instantly sync them into their sales workflow.

• Intelligent Segmentation: Glyf serves a diverse mix of users from solo freelancers to large design agencies. They needed a smarter way to categorize these relationships automatically, ensuring that every user received the right level of engagement

Our Approach 

We built a new Attio workspace from the ground up, designed to be the central hub for all of Glyf's sales activities, with a special emphasis on their LinkedIn-heavy workflow.

• Methodology: We moved all legacy data from their spreadsheet into a newly structured Attio workspace and built a basic but effective sales pipeline view to give the founders a clear overview of their deals.

• The Stack: The solution centered on configuring their Attio workspace and leveraging the Attio Chrome extension to streamline their LinkedIn prospecting.

• Data & Automation: We used Attio's AI to intelligently classify contacts as "Freelance/Self-employed" or "Employed," solving a key data organization challenge and improving overall data quality.

The Results 

The new Attio CRM provides Glyf with the tools needed to manage their sales process effectively and scale their outreach.

• A Central Source of Truth: All contact and company information is now organized in one place, providing a clear and unified view of their sales pipeline.

• Reduced Manual Work: The direct integration with LinkedIn via the Chrome extension has significantly reduced the time spent on manual data entry.

• A Scalable Foundation: Glyf now has a robust CRM that can grow with their business, providing the foundation they need for future sales efforts.

Why It Matters 

For an early-stage startup, moving from a manual spreadsheet to a structured CRM is a critical step for growth. It provides the clean data, clear visibility, and efficient workflows needed to build a scalable and repeatable sales process.

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