About Future Fashion Assembly
Future Fashion Assembly (FFA) is a service platform connecting the worlds of technology and fashion, with a focus on sustainability. They help innovative businesses grow by building a strong community of partners.
The Challenge
FFA's entire sales process was run manually using spreadsheets and LinkedIn. With most of their business (90%) coming from direct outreach, this created several problems:
Scattered Information: Lead and partner details were spread out, making it impossible to track conversations or see the sales pipeline clearly.
Time-Consuming Outreach: The CEO was spending a huge amount of time on manual tasks, like building lists and sending follow-up emails.
Missed Inbound Leads: The 10% of leads that came to them were not being tracked or followed up on in an organized way.
Our Approach
In a fast-paced 2-3 week project, we set up a complete CRM system to act as the new hub for all their sales activities.
Methodology: Working directly with the CEO, we moved all their old data into a clean, organized system and then designed automated workflows for their inbound and outbound sales.
The Stack: We configured their Attio workspace, using its built-in tools for email campaigns and task automation to manage their entire sales funnel.
Data & Automation: The new system automatically handles their large-scale outreach campaigns and ensures all new inbound leads are captured, tracked, and followed up on.
The Results
Future Fashion Assembly now has a structured and automated system that provides a solid foundation for growth.
A Single Source of Truth: All partner and sales information is now in one place, giving them a clear view and control over their business.
Less Manual Work: Automated workflows and emails have freed up a significant amount of time previously spent on manual outreach.
Better Lead Management: Both inbound and outbound leads are now tracked properly, creating more opportunities for conversion.
Why It Matters
For a business that relies on outreach, manual processes and spreadsheets can slow down growth. A well-organized CRM with automation allows the team to focus on important activities, like building partnerships, instead of getting stuck on administrative tasks.
Ready to build a CRM that automates your workflow and grows your business? Book a Free Consultation Call with Us Today - Link.