About Future Fashion Assembly
Future Fashion Assembly (FFA) stands at the intersection of technology, fashion, and sustainability. They are a strategic platform dedicated to helping innovative businesses grow by fostering a strong ecosystem of partners. Their model is community-driven, relying on active engagement to connect the best minds in the industry.
The Challenge
With 90% of their business driven by direct outreach, FFA recognized that their growth was limited by the capacity of their manual workflows. To scale their impact, they needed a system that could handle volume without sacrificing the personal touch of their community-building efforts.
Scaling High-Touch Outreach: Relying on spreadsheets and LinkedIn for prospecting meant that every interaction was a manual effort. To reach the next level of growth, FFA needed a dedicated infrastructure capable of managing thousands of relationships simultaneously.
Optimizing Leadership Focus: The CEO was personally managing the sales pipeline, spending valuable time on administrative tasks like list building and follow-ups. The goal was to automate these operational mechanics so leadership could focus on high-value partnership strategy.
Maximizing Every Opportunity: While outbound was the primary driver, inbound interest (10%) represents high-intent leads. FFA wanted to ensure that every incoming inquiry was instantly captured, tracked, and nurtured, ensuring no potential partner slipped through the cracks.
Our Approach
In a fast-paced 2-3 week project, we set up a complete CRM system to act as the new hub for all their sales activities.
Methodology: Working directly with the CEO, we moved all their old data into a clean, organized system and then designed automated workflows for their inbound and outbound sales.
The Stack: We configured their Attio workspace, using its built-in tools for email campaigns and task automation to manage their entire sales funnel.
Data & Automation: The new system automatically handles their large-scale outreach campaigns and ensures all new inbound leads are captured, tracked, and followed up on.
The Results
Future Fashion Assembly now has a structured and automated system that provides a solid foundation for growth.
A Single Source of Truth: All partner and sales information is now in one place, giving them a clear view and control over their business.
Less Manual Work: Automated workflows and emails have freed up a significant amount of time previously spent on manual outreach.
Better Lead Management: Both inbound and outbound leads are now tracked properly, creating more opportunities for conversion.
Why It Matters
For a business that relies on outreach, manual processes and spreadsheets can slow down growth. A well-organized CRM with automation allows the team to focus on important activities, like building partnerships, instead of getting stuck on administrative tasks.
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