Overview 

Attio is your CRM, the central database for all your contacts and customers. Typeform is the tool you use to create beautiful, conversational forms, surveys, and quizzes that people enjoy answering. A proper integration between them turns your engaging forms into a powerful, automated data collection engine that enriches your CRM and triggers workflows.

The problem is that the valuable responses you collect in Typeform often end up isolated in a spreadsheet. This requires manual work to import the data and makes it impossible to act on responses in real-time. The solution is a direct API integration that instantly sends every Typeform submission to the right place in Attio, turning answers into action.

Our Approach 

Novlini builds a direct API connection to ensure every Typeform entry is instantly and reliably captured and processed within your Attio CRM.

• Automated Contact Creation and Updates: When a form is submitted, automatically create a new contact in Attio or, if the person already exists, update their record with the new information.

• Map Answers to Custom Fields: Turn survey answers into structured data. We map each question in your Typeform to a specific custom field in Attio, allowing you to segment your audience based on their responses.

• Trigger Workflows from Responses: Use answers to kick off automations. If a user indicates they're "very interested" in a new feature, automatically add them to a waitlist in Attio and notify the product team.

• Capture Hidden Fields for Attribution: Track where your responses are coming from by capturing hidden fields in your Typeform URLs like source or campaign name and syncing them to attribution fields in Attio.

Proven Results 

This integration is ideal for marketing, product, and customer success teams. It allows them to use engaging surveys and forms to collect rich first-party data, automatically segment their audience, and trigger personalized follow-ups, all without any manual data entry.

See It In Action 

We use this integration to build seamless and automated inbound funnels for our clients. Here's an example:

• Tandem Health: Automating their entire inbound lead flow by capturing website leads via Typeform and instantly assigning them to the right sales rep in Attio.

  Read the full case study - here.