Overview 

Attio is your flexible CRM, the central hub for your customer data and sales process. Spiich is a new class of tool: an AI Sales Agent that integrates directly with Attio. Think of it as a copilot for your sales team. This integration doesn't just sync data; it gives you the ability to command your CRM and execute complex sales tasks using simple, natural language prompts.

The modern sales workflow involves dozens of tedious, manual steps: researching prospects, checking for duplicates, updating records, preparing for meetings, and drafting emails. This administrative work is the biggest drain on a seller's time. The solution is to leverage an AI agent like Spiich to handle these multi-step tasks for you. By properly configuring Spiich with your Attio instance, you can compress hours of manual work into a single command, transforming your CRM from a database you manage into an intelligent colleague that works for you.

Our Approach

Spiich is available as a native app in the Attio marketplace. Novlini helps you go beyond the basic installation to design and implement the intelligent workflows that will truly transform your sales process.

• AI-Powered Prospecting & Research: We help you build prompts and workflows that allow your team to command Spiich to perform deep research on target accounts, qualify them against your ICP, and find the right decision-makers all without leaving their workflow.

• Intelligent CRM Data Management: Stop worrying about messy data. We configure Spiich to intelligently check for duplicates in Attio before creating new records. Your team can add new companies and contacts, enriched with AI-found data, with a single natural language command.

• Automated Outreach and Personalization: Move from insight to action instantly. We set up workflows where Spiich can take its research findings and immediately draft a highly personalized, context-aware outreach email, ready for your rep to review and send.

• Automated Meeting Preparation: Eliminate pre-call scramble. We design the workflow where a single command tells Spiich to generate an in-depth pre-meeting brief, create a new note in the Attio record with that brief, and assign a prep task to the account owner, ensuring your team is always prepared.

Proven Results 

This is the solution for sales teams looking to eliminate administrative work and operate at a higher level of efficiency and intelligence. It transforms the way your team interacts with their most important tool. Our clients use this to drastically reduce time spent on research and data entry, improve the quality of their outreach, and ensure every rep on the team can operate with the thoroughness of a dedicated researcher.