Overview 

Attio is your team's CRM, the central source of truth for all customer data and interactions. Groovin is a specialized tool that captures your team's conversations from LinkedIn Messages. A proper integration between them ensures that every valuable conversation happening on LinkedIn is automatically logged in your CRM, creating a truly complete record of every customer touchpoint.

The challenge is that LinkedIn is a data silo, completely disconnected from your CRM. Your team is forced to manually copy-paste messages to keep records updated, which rarely happens consistently. This leaves managers with no visibility into a critical part of the sales process. The solution is a direct integration that uses Groovin to automatically pipe every LinkedIn conversation into the correct contact record in Attio.

Our Approach 

Novlini builds a direct API connection between Groovin and Attio to create a seamless and automated pipeline for your team's LinkedIn messages.

• Automated Message Sync: Stop screenshotting conversations. When a message is sent or received on LinkedIn, the integration automatically logs a copy of that message as an activity on the correct contact's record in Attio in real-time.

• Intelligent Contact Matching: The integration intelligently matches LinkedIn profiles to existing contacts in Attio based on their name and company. If no contact exists, it can automatically create one, ensuring clean data and no duplicates.

• Complete Conversation History: Provide your team with full context. The integration can sync the entire message history from a LinkedIn conversation, so anyone can get up to speed on the relationship without having to ask for access.

• Trigger Workflows from Conversations: Use LinkedIn conversations to drive your sales process. Automatically trigger a workflow in Attio when a prospect uses a key phrase like "send a proposal" or "book a demo," ensuring no opportunity is missed.

Proven Results 

This integration is essential for any sales team that relies on LinkedIn for prospecting and relationship building. It completely eliminates the manual work of logging conversations, gives sales leaders full visibility into rep activity, and ensures every valuable interaction is captured in your single source of truth.