Overview 

Attio is your team's CRM, the central source of truth for all customer data and interactions. Groovin is a specialized tool that captures your team's conversations from LinkedIn Messages. You’ve already taken the first step by connecting them through the native Groovin app in Attio's marketplace. This is great for creating a basic log of your LinkedIn conversations.

However, the default setup often just creates a message archive, leaving your team with a passive feed of data, not an actionable system. Your reps still have to manually read through conversations to identify next steps, update deal stages, and create tasks. The solution is to move beyond the basic connection and build intelligent automations on top of it, turning your LinkedIn conversations into a proactive sales and relationship management engine.

Our Approach 

Novlini doesn't just connect the apps we make them work together intelligently. We build custom workflows inside Attio that turn your Groovin message data into automated actions.

• Automate Actions from Keywords: This is where the real power lies. We configure Attio to listen for key phrases in your synced LinkedIn messages. When a prospect writes "let's book a demo" or "send a proposal," we can automatically update the deal stage, create a task for the rep, and notify the team in Slack.

• Enrich Records with Conversation Insights: Turn unstructured chat into structured data. We build workflows that automatically add tags to records when a competitor is mentioned, or update a custom field when a specific project detail is discussed, making your conversation data reportable.

• Ensure Flawless Message Logging & Matching: We refine the default setup to ensure every message is flawlessly matched to the right contacts, companies, and deals in Attio, creating a complete and reliable history of every conversation.

• Create LinkedIn Activity Dashboards: Turn your message logs into business intelligence. We build dashboards in Attio that give you a high-level view of your team's LinkedIn activity, tracking metrics like response rates or the number of high-intent conversations per week.

Proven Results 

This service is for sales teams who have the Groovin integration but feel they're only scratching the surface. It transforms the integration from a simple message logger into an automated prospecting and relationship management tool. Our clients use this to ensure no opportunity is missed, give managers clear visibility into rep activity, and accelerate their sales cycle by acting on buying signals instantly