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Overview
Attio is a flexible CRM that allows you to manage your customer relationships and sales pipeline. Lemlist is a powerful sales engagement platform for sending personalized cold email campaigns at scale. Integrating them correctly creates a seamless command center for your sales team, where your CRM automatically fuels your outreach campaigns, and every campaign interaction is tracked back in your CRM.
The common challenge is that keeping them in sync is difficult. Manual CSV exports are slow and error-prone, and standard automation tools often have a critical data lag; a reply in Lemlist might not show up in Attio for minutes, leading to embarrassing follow-ups. The definitive solution is a direct API integration. We build a dedicated, bi-directional bridge that syncs data between Attio and Lemlist in real-time, eliminating manual work and data delays entirely.
Our Approach
Novlini builds a direct API link that creates a reliable, two-way command center between your CRM and sales outreach tool.
True Real-time Sync: This is not a 15-minute delayed workflow. When a contact replies in Lemlist, that event is logged in Attio instantly. This stops reps from sending awkward follow-ups to leads who have already responded.
Automated Campaign Enrollment: Stop exporting lists forever. Automatically add contacts to the correct Lemlist campaign the moment their status changes or they are added to a list in Attio. This ensures new leads are contacted immediately.
Complete Engagement History in Your CRM: Every open, click, reply, and bounce from Lemlist is automatically saved as an activity on the contact's record in Attio. This gives your entire team a complete, 360-degree view of all interactions.
Data You Can Trust: We set up smart field mapping and error handling to prevent messy or duplicate data. This ensures your sales and campaign reports in Attio are always clean, consistent, and accurate.
Proven Results
This integration is essential for sales teams who need to move fast without sacrificing data quality. Clients immediately eliminate hours of manual data entry, see a faster response time to new leads, and gain full confidence in their sales reporting. It transforms your CRM from a passive database into the active command center of your revenue engine.
See It In Action
We've integrated Lemlist as a core part of the scalable GTM engines we build for our clients. Here are a few examples:
Northlane Partners: Building a scalable, signal-based outbound engine to move a premier consulting firm beyond manual referrals.
Read the full case study - here.
Vocca: Building a scalable outbound engine to map an entire addressable market and power a new sales team.
Read the full case study - here.
Jellysmack: Migrating a 500+ user company from Salesforce to Attio and integrating Lemlist to build new, custom lead generation pipelines.
Read the full case study - here.
Tandem Health: Transforming a chaotic HubSpot CRM into a fully automated Attio workspace, with Clay powering their new outbound motion.
Read the full case study - here.