Overview
Attio is the flexible CRM that holds the source of truth for your customer relationships and sales pipeline. Google BigQuery is your company's central data warehouse, where you store and analyze data from across the entire business. The ideal integration between them is a seamless, real-time data pipeline that makes your rich CRM data available in BigQuery, enabling your analytics team to build a true 360-degree view of the business.
Without a proper pipeline, however, your valuable CRM data remains siloed. Data teams are stuck with manual CSV exports, which are slow, error-prone, and always out-of-date, making sophisticated analysis impossible. The only professional solution is a dedicated ELT (Extract, Load, Transform) pipeline. We build a robust, real-time connection that automatically replicates your Attio data into BigQuery, giving you a constantly updated, analysis-ready dataset to work with.
Our Approach
Novlini engineers a scalable data pipeline using Google Cloud services and Attio's APIs to ensure your BigQuery data is always a perfect, up-to-date replica of your CRM.
Automated Schema Replication: Stop manually updating your data warehouse tables. The pipeline automatically detects changes to your Attio data model including new custom objects and fields and replicates those changes in BigQuery, eliminating manual maintenance.
Real-time Data Streaming: Go beyond nightly batch updates. We use webhooks to stream data changes from Attio creations, updates, and deletions to BigQuery in near real-time, so your dashboards and reports are always based on the freshest possible data.
Historical Snapshotting for Analysis: Unlock powerful trend analysis. We configure the pipeline to capture daily or hourly snapshots of your key data. This allows you to track historical changes and analyze metrics like deal stage velocity, pipeline growth over time, or changes in customer health.
Optimized for Performance and Cost: Build a pipeline that's smart and efficient. The data loading process is designed to work with BigQuery's architecture to minimize query costs and ensure the system remains fast and affordable, even as your data volume grows.
Proven Results
This integration is a foundational requirement for any data-driven organization. It empowers Business Intelligence and RevOps teams to move beyond basic CRM reports and build sophisticated dashboards in tools like Looker, Tableau, or Power BI. Clients use this pipeline to create predictive lead scoring models, perform deep churn analysis, and finally answer the most critical questions about their entire customer lifecycle.
See It In Action
We use this integration to establish Attio as the definitive source of truth for our clients' commercial data. Here is an example:
Trendly: Building a custom CRM in Attio and syncing all contract and revenue data to BigQuery to create a single source of truth for a complex creator economy business.
Read the full case study - here.