About Plume Network

Plume Network is a growing player in the web3 infrastructure space, helping projects launch and scale. Their fast-moving sales team needed better visibility into performance and pipeline.

Initial Observations

When we started working with Plume Network:

• Their team had already implemented Attio CRM internally

• However, no dashboards were in use, making reporting difficult

• CRM hygiene and long-term system evolution were not yet structured

We began with a strategic audit of their Attio setup and quickly identified the main priorities:

• Visualize pipeline and sales activity

• Improve team adoption and process alignment

• Plan for scalable, multi-system integration (Telegram, etc.)

What We Delivered

1. Dashboards for Visibility & Alignment

We designed and implemented dashboards tailored to:

• Individual and team performance

• Pipeline stages and velocity

• Conversion metrics and key sales KPIs

This gave Plume the visibility they needed to make faster, data-informed decisions.

2. Strategic CRM Partner

Following the audit and dashboards, we became Plume's long-term CRM partner. Our role now includes:

• Ongoing support and continuous improvements

• Feature training and user enablement

• New system integrations (e.g. Telegram bots, for alerting and routing)

3. Foundation for Scale

We set a foundation to:

• Support rapid sales team growth

• Maintain CRM simplicity and clarity

• Automate repetitive workflows with Attio’s API and third-party tools

Results

Operational

• Sales performance is now tracked daily with dashboards

• Teams better aligned with CRM processes and goals

• Adoption improved thanks to tailored views and documentation

Strategic

• Clear long-term roadmap for Attio as a CRM platform

• Modular architecture to plug in new tools (messaging, outreach)

• Ongoing, cost-effective support instead of hiring a CRM admin

Why This Matters

If you’ve already implemented Attio, but your team lacks visibility or structure, Plume Network’s case shows how a light CRM audit and some smart dashboards can unlock major value — and how a long-term expert partner can make your CRM evolve with your business.